The 3-Second Test
Most visitors decide whether to stay or leave within 3 seconds. Your landing page has one job: communicate value immediately.
Common Mistakes
1. Vague Headlines
"Empowering teams to work smarter" means nothing. Be specific: "Reduce meeting time by 50% with AI scheduling."
2. Feature Dumps
Listing 20 features overwhelms visitors. Lead with the one thing that matters most to your ideal customer.
3. Missing Social Proof
Without testimonials, metrics, or recognizable logos, you're asking visitors to trust you blindly.
What Works
- Clear, specific headline above the fold
- One primary CTA, not five
- Social proof within first scroll
- Performance: under 2 seconds load time
The Fix
Audit your landing page with fresh eyes. Ask someone who's never seen it before to describe what you do after 3 seconds. If they can't, rewrite.