Rethinking the Landing Page

Most companies treat their landing page as a static asset. Update it quarterly, hope for the best. That's leaving money on the table.

The Growth Engine Framework

1. Weekly Experiments

Change one element per week. Headline, CTA, social proof placement. Measure everything.

2. Segmented Experiences

Show different content to different traffic sources. Visitors from Product Hunt see different social proof than organic search visitors.

3. Content Refresh

Update your landing page monthly with fresh case studies, metrics, and testimonials. Stale content kills conversion.

4. SEO Integration

Your landing page should rank for high-intent keywords. Structure content for search engines without sacrificing readability.

Metrics to Track

  • Conversion rate by traffic source
  • Time to conversion
  • Bounce rate by section
  • Scroll depth

Case Study

We applied this framework to a client's SaaS landing page. Conversion rate went from 2.1% to 5.8% in 8 weeks. No redesign, just continuous optimization.